Services

We exploit the entire potential present in digital media and create an integrated marketing campaign.

We have all-round competences in the field of production and post-production. Extensive technical support (Studio SoInteractive) allows us to create professional video content and animation. We plan a media presence strategy and design creative and effective campaigns. From microsites, through mobile solutions and social media, to complex websites and video production. We position, loyalise and programme.

Since 2008 we have been gaining experience in working for the largest customers in Poland and abroad. Join them. Check out our offer and send us a brief.

There are two strategies for entering consumers’ awareness – communicate often or communicate well. The fact is that over half of the decisions to purchase a given product or service result from consumers’ interest raised by a creative concept.

Proper creativity makes quality rather than quantity count. It attracts customers. It engages, grasps and builds up an image. It is the heart of the message and the axis around which the entire campaign revolves. It uses technology and the media wisely and cunningly. It simultaneously sells and entertains.

Our offer includes:

• all-round launching, image and product campaigns
• branding and rebranding
• online campaigns (websites and online advertising)
• creation of loyalty schemes

Scope of services:

copywriting:

• scripts for animation, video, audio
• naming
• slogans, claims, body copy
• content creation for websites

art direction:

• corporate identity
• key visuals
• ilustracja
• websites
• print

The basis of strategic planning is to have a perfect understanding of consumer and brand profiles and identify potential relationships between them. Vital elements in this process are thus discovering the consumer’s needs, habits and values with regard to purchasing behaviour.

The effect of such an approach is the formation of a strategically strong campaign plan, in other words a definition of how the dialogue between the brand and consumer is to proceed, and what its effect will be. It is also responsible for the way in which returns on clients’ investments are maximised.

Our services include:

Research – seeking insights and trends

The aim is to gather the necessary data and skilfully use it to discover the truth about your brand in the eyes of consumers.

• Data acquisition
• Data analysis
• Seeking out consumer trends
• Seeking out consumer insight

Brand strategy: precise recognition of the brand, given product category and competitive environment

• Consumer segmentation and research
• Brand launching and positioning
• Brand media presence strategy
• Care for brand development

Communication strategy

• Planning communication channels
• Multichannel media planning and buying
• Cross-media campaigns (integrated advertising campaigns)
• Brand communication strategy in digital media
• Realisation of digital media campaigns
• Interactive communication platforms
• Planning social media campaigns

Commitment. We create brand/consumer interaction models

• Designing brand/consumer interaction
• Social management
• Corporate websites/product websites
• Rich Media advertising
• Applications
• Mobile applications
• Content management

Implementing the planned strategy We define the stages and tactics of the actions, and assume their effects.

• Realisation of communication aims
• Content management in all communication channels
• Consistency of realisation, including adapting the content of the communication being conducted to the user

The internet has not killed television, on the contrary it has transported it into a different dimension and provided it with an extra route to reach the customer. We are still consumers of online video, but more and more conscious. We can choose what and when to watch. This is why online video has to stand out.

We produce films from the initial idea to the ready to transmit product. We stand out thanks to our own technological back-up in the form of a green screen studio, motion capture studio and professional film equipment (including a RED ONE camera). We collaborate with the best specialists in the industry creating high quality productions at competitive prices, fulfilling our customers’ every expectation.

We create projects for the requirements of the internet, TV and all multimedia carriers.

Our offer encompasses:

• advertising films – TV, Internet
• corporate films
• multimedia presentations
• 2D and 3D animation and sponsored billboards

Range of services:

Creation:

• idea
• script
• storyboard/animatic

Organisation of production:

• organising the set
• auditions

Production of film materials:

• filming
• directing
• set management

Postproduction:

• editing
• postproduction
• effects
• 2D and 3D animation
• sound

We are well aware how often the operation of the applications available does not cover specific business problems. Where standard solutions are no longer enough we create made-to-measure products.

We create applications, systems and individual IT platforms holistically based on internet technology. In the case of such non-standard orders, we work on the whole process of analysis, design and implementation in close collaboration with the customer. We also offer servicing of the systems created and selection of the appropriate hardware support.

The main areas in which we are involved are business process automation systems (B2B).

Our offer covers:

• integration of front-end applications with external systems (ERP, CRM, CLM)
• applications for operating partnership, motivational and loyalty schemes
• sales systems
• dedicated CRM applications

Range of services:

Pre-application analysis

• modelling business processes
• review of generally available solutions applied by competitors
• requirement specification

Project

• modelling data structure and flow
• creating user interfaces

Implementation

• programming work
• implementing production systems
• functionality, usability and efficiency tests

Technical support

• training and documentation
• operating the applications implemented
• expanding to include new functions

Mobile devices are to an increasing degree taking on the role of medium between brand and consumer. The constantly developing mobile solutions market is the future of advertising and communications. It opens up new opportunities for interaction and offers ever more advanced sales tools. We are keeping up with these.

Based on an understanding of how people use mobile devices and access to wireless networks, we construct a strategy of engaging the target group in our customers’ businesses.

Range of services:

• Applications (including games) on all mobile platforms
• Mobile advertising
• Mobile websites
• Mobile sales (commerce)
• Location-Based Marketing/Location-Based Services
• Mobile CRM
• Augmented Reality
• Sale coupons/competitions/lotteries using mobile mechanisms
• Integration with social media
• Mobile Tags (QR Code)
• Loyalty mobile

We create websites combining business strategy with an original outstanding creation.

Regardless of whether we are constructing an image, information or social networking site, content management is adapted to the demands and needs of the customer.

A well thought out strategy combined with user oriented design are the two pillars of our modern online creativity.

Our offer includes:

• development of online action strategies
• usability tests
• creating and designing interfaces
• creating information and social networking sites

Range of services:

Analyses

• market analysis, analysis of customer needs
• preparation of website structure
• creation of user-oriented graphic projects
• redesign and modernisation of existing websites

Implementation

• implementation and optimisation of SEO / SEM
• adapting content management systems to customers’ needs
• website performance tests
• warranty service and technical support

Multimedia

• websites in Adobe Flash technology
• optimisation of websites for portable devices
• creation of video materials

Online selling may be the best commercial investment. If you know how to do it. We know.

We provide support for e-commerce and automation of our customers’ business processes. We treat activation of an online shop, integration with support systems and marketing strategies as inseparable elements of the entire process.

We adapt our applications to a specific branch, range or sales strategy.

We offer:

• designing online shop front-ends
• implementing dedicated e-commerce systems
• developing and scaling sales applications

Range of services:

Pre-application analysis

• modelling business processes
• review of generally available solutions applied by competitors
• requirement specification
• usability tests, redesign

Project

• modelling data structure and flow
• creating user interfaces

Implementation

• programming work
• activating online shops
• integration with support systems (CDN Optima, CDN XL, CDN)
• integrating applications with websites supporting e-commerce (auctions, payment systems, comparison sites)

Technical support

• training and documentation
• operating the applications implemented
• expanding to include new functions

It’s easy to get lost on the net, which is why search engine marketing is a vital tool for effective and unobtrusive online advertising. These are activities involving acquiring users for a website by achieving the best position in search results, both for sponsored links and natural results. It allows the proper audience to be reached accurately and lets the people looking for your websites find them easily.

We offer:

• all-round advertising campaigns in Polish and foreign search engines
• auditing and optimising websites for search engines
• efficiency assessment for search engine campaigns

Range of services:

Sponsored links

• in Polish and foreign search engines
• in context ad networks 

Positioning

• corporate websites
• web portals
• e-commerce
• company websites

Auditing and optimising

• audit of existing sites
• consultancy for constructing new websites
• optimising content and code

Social media marketing is a completely different view of brand management, in which every potential consumer plays the role of a medium. Traditional communication never offered such a degree of customer/brand integration.

Social media is a new dimension in interaction, which makes authentic dialogues with the target group possible, as well as a full understanding of their preferences and expectations. It is a powerful image tool offering increasingly effective sales mechanisms.

The world of social media should not be entered without a considered strategy for presence and communication.

Range of services:

• Research
• Strategy for positioning and communicating the brand in social media
• Designing and managing social media campaigns
• Cross media/combined campaigns of activities carried out simultaneously in different social media based communication channels
• Planning and integrating communication in various social platforms
• Planning and integrating communication formats within social media
• Crowdsourcing
• Social Gaming
• Monitoring UGC (user generated content), ROI and commitment level
• Traffic
• Social Media Optimization
• Conducting communication in social media
• Advertising in social media
• Creating and producing content for the requirements of social media (applications, competitions, video)

We know that keeping a customer is much harder than finding one, especially on a market full of alternatives, which is why we believe in mechanisms ensuring loyalty.

Our offer includes full operation of loyalty schemes, sales support and motivational programmes. We collaborate with the leading IT and analysis providers, companies from our capital group – Comarch and iReward24. This means we can provide complex services of the highest standard, enabling the creation of an entire global loyalty scheme, from strategic planning, through creative concept to regular service and consultancy concerning the development of the scheme.

Range of services:

Preparation – conceptual work

• analysis and recommendations concerning implementing loyalty solutions
• preparing the scheme’s strategic aims
• developing a concept for the functioning of the scheme and designing its detailed mechanisms
• preparing a benefit bundle
• developing an implementation and development strategy for the scheme (launch action)
• legal and fiscal consultation

Preparation and implementation:

• providing an IT system and integration with the customer’s system (Comarch or iReward24)
• creative concept (creating the scheme’s universe – logo, slogan, k-visuals, communications materials)
• graphic project and production of marketing materials (forms, loyalty cards, prize catalogues, posters, leaflets, POS carriers, TV advert production, animation explaining and promoting the scheme)
• activating an online loyalty site dedicated to the scheme with log-in to the user’s account
• designing traditional and electronic mailing
• developing mobile applications for the scheme
• integration with social networking sites (e.g. facebook, nk, twitter) and use of new loyalty solutions connected with these

Permanent agency service:

• realisation of the scheme’s regular communication (preparing and operating special actions and constant communication in collaboration with the customer)
• measuring the scheme’s effectiveness and constant analytical and consultancy services
• dynamic content – personalising the content displayed in electronic media (websites, e-mail, mobile applications)
• creating a community around the scheme
• monitoring and analysing the behaviour of the scheme’s participants on websites and social networks
• constant substantial and technical online monitoring of us

Using digital media is like falling in love. We have only a few seconds to make a positive impression on the customer who has just seen our page. This is why usability is one of the key elements in online survival. It is the formation of positive user experiences by creating products which are easy to use, comprehensible, intuitive and transparent.

Good usability means that customers will enjoy making use of your website or application, and they will find it more quickly because usability also involves better positioning thanks to more accurate content selection.

Range of services:

Research and analysis

Before it is realised, every project requires precise and complete analysis to define requirements and demands, weak and strong points, and a definition with regard to the competition.

Range of work:

• Competition analysis
• Statistical analysis
• Analysis of trends and practices used online
• Surveys
• Card sorting
• Focus groups
• In-depth interviews
• Workshops with customers

Usability tests

As part of our services, we offer tests aimed at measuring the quality of websites or mobile applications in terms of usability. The end result is a report summarising the findings along with suggested changes.

Range of work:

• Tests with users
• Clicktracking
• Eyetracking

Audits

Auditing is the method used by our experts to assess the usability of websites by taking on the guise of users and carrying out users’ typical actions and operations. A report is produced based on the audit, describing the problems discovered and recommendations for dealing with these.

Audits offered:

• Expert accessibility assessment
• Expert usability assessment

Design

We offer a professional approach to website and mobile application design, based on user-centred design.

Range of work:

• Information architecture and interaction
• Mock-ups, prototypes
• Graphic projects