Heineken Group

Collaboration with the Heineken Group resulted in another project for a website intended for distributors collaborating with the Heineken Group.

Our task was to create a visually attractive site where, as well as handy report tools, they could find appropriately displayed information about promotions, benefits available and additional marketing actions which they could participate in.

In addition the site was to be simple to navigate and encourage even non-advanced internet users to visit it.

Apart from the site’s functionality we were also to concentrate on visually attractive communication of the prizes and a convenient mechanism for redemption.

After logging on, the website provides access to personalised promotions, information about the benefits available, an option of easy contact with the wholesale manager, weather forecast for the coming days and a little entertainment – a comic with the adventures of Chmieludek.

As part of the scheme we operate the communication of prizes, their redemption and the mechanism for updating the number of points the participants have. Within the scheme we also have the opportunity to conduct promotional actions and competitions for participants.

This is now the fourth project we have realised for the Heineken Group.

The Heineken Group is one of the largest producers of beer in Poland and its main brands, sold nationwide, are Żywiec, Heineken, Warka, Strong and Tatra. All the breweries where beer is made (in Żywiec, Warka, Elbląg, Leżajsk and Cieszyn) are equipped with the most modern machinery and use technology which guarantees the highest quality of beer. The Group’s products are delivered to over 50,000 sales points in different channels – traditional retail, bars and restaurants, and wholesalers. The whole Heineken Group currently employs over 6000 people.